Privacy is under attack from all quarters, but even today, there are things you can do to protect your personal data. Here are some tips.
Who says privacy is dead? While it’s true that marketers, the government, data aggregators and others are gathering and analyzing more data than ever about every individual, you can still exert some control over what’s out there, who’s tracking you and what they do with that information.
From the NSA’s admission that it is capturing and analyzing metadata on every American to Facebook’s appropriation of users’ posts, likes and images for use in product advertising endorsements, privacy concerns are now top of mind. According to a December Harris Interactive survey commissioned by privacy consultancy Truste, 74% of Internet users are more worried about privacy now than they were a year ago. Some 74% also say they are less likely to enable location tracking on the Web, 83% are less likely to click on online ads and 80% say they are less likely to use apps they don’t trust.
[Editor’s note: Part 2 of this story covers privacy and mobile computing, email and social media. Part 3 explores offline tips. In this part, you can skip the rest of this introduction and go directly to the Tips sections.]